BUSINESS ACCESS MEDIA CONFERENCE

The Business Access Media (BAM) conferences are the ultimate networking events for MBA public relations directors and the business media. Held annually in New York, Los Angeles or Washington, D.C., our BAM conferences put you in direct contact with the journalists who cover business
issues and write about your research, your graduates and your business schools. The conferences are held over two days and consist of four 90 minute panels with 4-5 business journalists each.
Past panels have included journalists from BusinessWeek, The Economist, Financial Times,
Fortune, Reuters, CNN, Bloomberg, CNBC, the Wall Street Journal, Marketplace Radio and many others. The discussion panels follow a question and answer format followed by one-on-one meetings. BAM conferences include two luncheons, a "best practices" panel on social media,
and an evening cocktail reception. BAM will be held October 4th and 5th 2018 in New York
at the Cornell Tech campus.

 
 
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Thursday, October 4 @ Cornell Tech Campus

Tata Innovation Center

8:30 AM - Breakfast and Check-in

9:15 AM - Welcome Remarks
Barbara Scott, Associate Dean and Chief Marketing Officer
Cornell SC Johnson College of Business

9:30 AM - Media Panel 1
Michael A. Smith, Senior Producer, Bloomberg News
George Mannes, Senior Editor, AARP
Dakin Campbell, Senior Wall Street Reporter, Business Insider
Katy Ramirez Karp, Senior Talent Producer, CNBC
Renae Merle, Reporter, Washington Post

11 AM - Media Panel 2
Jade Scipioni, Reporter and Producer, Fox Business Network
Sarah Kessler, Deputy Editor, Quartz
Gary Silverman, U.S. News Editor, FT
Luc Olinga, U.S. Business Correspondent, AFP
Scott Mayerowitz, Deputy Business Editor, Associated Press

12:30 PM - Luncheon
Sangeet Chowfla, President and CEO, GMAC
Dean Bill Boulding, Duke Fuqua School of Business

2 PM - Crisis Management Panel
Moderator: Robert Wynne, Wynne Events
Emily Gordon, Yale School of Management
Helen Chang, Stanford Graduate Business School
Julie Daum, Virginia University Darden School of Business        

3:30 PM - Media Panel 3
                                                                                                         Jane Bornemeier, Editor, Special Sections, New York Times                                                                                                      Haley Draznin, Writer/Producer, CNN
Lauren Young, Money Editor, Reuters
Tina Susman, National Editor, Buzzfeed
Selena Hill, Digital Editor, Black Enterprise

5 PM - Tour of Cornell Tech

5:30 PM - Cocktail Reception

Friday, October 5

9 AM - Breakfast

9:30 AM - Media Panel
Andrew Jack, Global Education Editor, FT Editorial
William Hennelly, Editor/Writer, China Daily USA
Shartia Brantley, Senior Programming Director, Bloomberg TV
Laura Bliss, Staff Writer, The Atlantic
Kelsey Gee, Reporter, Wall Street Journal

11 AM - Content Marketing Panel
Moderator - Deanne Taenzer, Vice President, ExpertFile
Peter Evans, CEO, ExpertFile
Annie Granatstein, Washington Post Brand Studio
Catenya McHenry, UT Austin McCombs School

Noon - Closing Luncheon


BAM - BUSINESS ACCESS MEDIA CONFERENCE
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